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THE JOY OF CREATING, FIRST OF ALL, FOR ONESELF.
“I HAVE ALWAYS LIKED DRAWING, CREATING, IMPROVING…”
Hello, my first name is Laurent, I am 36 years old and I am from Belgium ! I am the founder and designer of my brand Raise Yourself and with me is my dog, Gaia, she is my partner ! For as long as I remember, I have always liked drawing and creating, may it be simple drawings, typography tests, or even graffiti. My first inspiration has constantly been my surrounding environment in the real world, but also fiction, films, series as well as other countries' cultures. But I must confess something; I have never been a good drawer. But thanks to digitalization and creation software, a new door has opened for me. As a result, I was able to work on my drawings, rework them as well as infinitely perfect them. But it soon became an issue, as being a perfectionist, it took me hours and hours to be satisfied with small details. But it is also exactly what I like : finding the detail that will make the difference, which will sublimate my creation.SPORTS AND DESIGN, WILLINGNESS AND MOTIVATION.
One of my many other passions, after my dog, is sports, whatever it may be ! I love sports and what they bring to me ! It is thus no accident that I work as a sports coach, as you must like sports to do that kind of job. And like all athletes, my clothes were important to me. I wanted to wear clothes that would motivate me to go to the gym or the yoga studio but also clothes that would represent my values. Over time I started designing clothes for friends who practiced yoga. When I created a new outfit, I wanted to see people say "Wow" and be excited to wear my new creations. I wanted to bring colors and good vibes through my outfits and enjoy it. But most of all, I wanted something to create DIFFERENT; I wanted to offer cothes that you do not see everywhere, something exclusive that only few people wear and that was produced in the respect of the people and the planet. It's when I started to see my creation in different yoga studios and receive compliments about them that the brand Raise Yourself was born in my mind !A BEAUTIFUL MEETING AND THE OTHER EDGE OF THE WORLD
Over time, the collections and lines of clothes I created grew. I started to work and design outfits for incredible and famous people like Stefanie Millinger, which motivated me and pushed me to continue. My clothes started to be liked by athletes and yogi from all over the world, which resulted in my encounter with Dmitriyi, a Californian photographer who loved my creations. As for me, I was a total fan of his photos which mainly concentrated in the yoga world that I have always be fan of . Over time, we became friends and started working together, while more than 10 000 kilometers lay between us. He really helped me promote my brand and show my leggings to the entire world. I will always be grateful to him for his help as well as for the chance I had to meet him, but I think it was the karma !CHALLENGES AND WORK, BUT MOSTLY DELIGHT
If someone asked me today why I spent so many hours working on the Raise Yourself project, I would answer that it is, first of all, my passion. Let's be honest : it demands a lot of work to make a brand grow, especially when you work alone against market players who have a lot of money, resources, and fame. But I truly enjoy designing clothes. With different periods and events, I have more or less inspiration, but this is part of the natural cycle of the creation process. However, nothing makes me happier than to create new clothes and to think 'wow it is beautiful'. Raise Yourself is my passion prior to being a job.THE MEANING OF ‘RAISE YOURSELF’
Raise Yourself commonly means "surpassing oneself" but also "aiming to fulfill one's own full potential," both physically and mentally. As such, it seems natural that this tendency towards a better self finally symbolized itself through theKanjifor Warrior (i.e., the brand symbol). If you also feel this permanent objective within yourself, the one that enables you to tend for a better self and fulfillment, then you are in line with our brand.
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